Are you looking for more ways to make your customers buy and patronize your products rather than your competitors selling online?
If you are, then you should know that one of the answers to that question is by planning a clear strategy to sell online.
When you add value — that is, when you attach compelling benefits — to your products, you allow your customers to get something helpful in return for their purchase.
As a result, you can more easily entice and convince them to purchase your items and choose your store.
When that happens, you can grow your customer base, consumer loyalty, competitive advantage, sales and profits, and overall business performance.
Increasing the value of your products can bring in massive gains to your ecommerce store, which is why you must know the techniques in doing so.
Thankfully, in this guide, I’ve compiled five foolproof value-adding techniques you can apply to your ecommerce products.
Ready?
Let’s jump in.
1. Publish supplementary expert resources.
If you want to add more value to your selling online products, you can supplement them with relevant expert resources.
You can publish materials related to your niche, product, or even your customers’ pain points, and others.
For instance, you can share tips on how to properly clean lenses, or you can talk about fashionable frames in 2020.
In this way, your customers get to learn new information that they can apply to improve their lifestyles, mindsets, and more.
Because they get extra valuable stuff besides your products, they’ll want to keep coming back to your store and see what else they can buy and consume.
That said, there are several ways you can publish supplementary resources. Here are two of them:
a. Blogs
Blog posts are among the most frequent and useful kinds of content.
Through blog posts, you can write long-form guides, share quick tips and insights, narrate product experiences, describe trends and ideas in detail, and lots more.
For example, if you’re selling online gardening tools, you can create guides that will help your audience improve their garden by using your tools.
b. Video tutorials
Another excellent resource to supplement your products is video tutorials.
Customers love video tutorials because they can find clear demonstrations or establish a more personal interaction with you.
That said, you can use videos to teach your buyers the best ways to use your product in various real-life scenarios, show its unique and uncommonly known features, and others.
From these tutorials, your buyers get to learn practical things, making them want to tune in to your site for more helpful examples.
Through product demos and tutorials, you even get to feature your products — which is why they’re great even for video marketing.
Now, you can post your video tutorials on YouTube, Vimeo, and similar channels, and then embed them on your ecommerce site.
That way, you can save space and prevent your site from loading slowly and ruining your user experience.
2. Improve the speed of your product delivery.
Your customers can find more value in your product when you ensure its rapid delivery.
Remember, customers want their orders to arrive at the soonest possible time.
If they experience receiving their items periodically late — or even on their first purchase — they can ditch their patronage of your store and choose one with faster product delivery.
Which is why you need to streamline your delivery process from the time they process their checkout, to your making receipts, handling the order, and shipping it.
To help you enhance the speed of your product delivery, you can ponder on these questions:
- How long must my buyers wait to receive the item after ordering it from my store?
- Which step of the product delivery takes the longest for my store to complete?
- What are the primary reasons for the late arrival of orders?
- What are the cost-efficient means for me to increase my speed of delivery?
The answers from these inquiries can help you determine, uncover, and act on the best possible solutions for you to deliver your products more rapidly.
3. Provide stellar customer support.
When your customers buy your product, they can have several questions or experience technical problems with using the item.
When that happens, they can make phone calls to your store or message you on your website, social media account, email, and others.
Because of that, you need to provide your buyers with stellar customer support.
Doing so adds value to your products because it shows that your consumer relationships aren’t limited to their purchase activity only.
You want to ensure that your customers can enjoy using the item and benefit from its quality, so you allow them to contact you for relevant concerns.
Excellent customer support even helps level up your consumer trust. It tells them that you’ll be there to assist them with any concerns they may have about your product.
When providing customer support, you should have visible and efficient communication channels. You must also respond fast and correctly.
You can do that by dedicating a page to answer FAQs and basic inquiries. You can even install live chat for quicker contact or chatbots for 24/7 customer support availability.
4. Bolster your member programs.
Buyer or member loyalty programs can increase the value of your product.
This relates to the concept that the more your registered customers buy, the greater the benefits they can enjoy from your store.
A typical example of a member program scheme is by assigning points for every purchase.
When they reach, say, 100 points, they can get freebies. For 500 points, they can become eligible to upgrade their membership, and so on.
Doing this encourages your members to enjoy more offers and continue purchasing from your store, which can then boost your ecommerce sales.
5. Give your subscribers exclusive access.
Another way of adding value to your products is by giving your members exclusive access to new and special resources, activities, events, or items.
For example, if you’re selling online ebooks, you can create a limited-time bundle with three books of the same author and sell it at a special price.
Members who buy that can then attend a free 1-hour webinar with that author and get the chance to ask questions about the books.
That technique compels your members to grab your special offer and feel like they have VIP passes to the event.
Customers who have no membership accounts and hear of this offer can even decide to sign up so they can avail of the exclusive access.
Final Thoughts
When you add value to your products, your customers can gain something useful and enjoyable, which makes them keep coming back to your store.
Adding value to your products selling online can also help you outshine your competitors, show shoppers that you’ve something superior to offer, and convince them to choose you instead.
You can certainly do that with the techniques shared. Just remember to be creative and apply them frequently so you can experience better results as soon as possible.
What other value-adding tips can you add to the list? Do share them in the comment section below. Cheers!
