Boosting brand Awareness takes a lot of time and investment. When you think of some of the biggest household brands, they are generally those which have been around for decades. But every company needs to start somewhere, and there are many things you can do to increase the awareness of your brand and boost its visibility.
1. Offer Helpful Information
People like companies that have something useful to offer. Companies with more to say than just marketing their brand will often have a better chance of building a profile among their target audience.
Post regular infographics or information pages to your social media, communicate via email with customers and include details of your products and services on your website.
2. Give Away Branded Merchandise
This can be costly, but it can pay off in the long run when building a brand. If you’re attending a conference or event, or you just want a way for your customers to spread the word easier, branded merchandise is a great investment.
3. Host a Competition
Doing something interactive that your customers can get involved in can help to boost the awareness of your brand. It will also encourage existing customers to tell their friends and family about your business.
You can host competitions in a shop, on social media, or through your website.
4. Connect With Your Social Media Audience
A business can become more impactful and memorable when there are faces and personalities behind the brand. Take time to connect with your social media audience. Invest in PR specialists and marketing executives who will be able to tailor your communications on social media to the right audience.
With more than one way to increase traffic to a website via social media platforms, there are many reasons to utilize this to your advantage.
5. Strengthen Links with Other Brands
If you can find a well-established brand that is willing to partner with you, this can be a great opportunity for boosting brand awareness quickly.
To be successful with a pitch to another company, offer something different or unique so they have a reason to partner with a newer brand.
6. Be Prepared to Change
When something isn’t working, be prepared to do it differently. Just because a tactic worked for one company or audience doesn’t mean it will always work.
Regularly reassessing your audience, their habits, and what drives them to your brand will help to tailor your communications and marketing strategy more effectively.
7. Have an Opinion
Many business owners are divided when it comes to speaking out as a brand. While some companies like to get involved with political issues or problems affecting society, others choose to keep things strictly business.
However, voicing an opinion on behalf of a brand can help in boosting brand awareness. It gives people a reason to talk about your business and tell others about what they have heard or seen.
8. Recruit a Celebrity Ambassador
Brands associated with a celebrity can boost their awareness quickly among key audiences.
For maximum success when bringing a celebrity brand ambassador on board, choose a figure who is closely linked to your product or service. When they speak about your brand to their fans and followers, you will have a better chance of reaching people who will be interested in following through with an action. Building a well-respected and established brand can take years, but you can start now with simple steps to boost the profile of your business. Over time, people will become more familiar with your brand and help it to grow from strength to strength.
