It is no doubt that Instagram has become everyone’s favorite social media platform over the years given the amazing visuals and top-notch graphics. Every other day, there have been multiple updates to enhance the follower’s experience. There was a time when Instagram was only about the pictures posting but given the increasing customer base, brands and businesses have been getting on Instagram as well to increase the sales funnel. For instance, you can easily find multiple multi-national brands along with small home-based businesses trying to grab as many customers as they can.
However, no matter what scale your business is, you need to market your business the right way to increase brand visibility which helps in increasing the sales funnel in the long run. Many businesses have been working on creating content for the profile in the form of posts along with the stories. However, according to the expert social media professionals, the Instagram live feature has been working out great for marketers to increase business visibility.
Still, many people aren’t still considerate about Instagram live and if you need reassurance, let us tell you multiple benefits of using Instagram live for marketing the business. Have a look!
Increased Engagement
For every social media page owner, it is essential to have the highest standards of engagement as that tends to engage the customers and keep them on the profile. When you use the live feature of Instagram, it is an essential step in increasing the conversation or starting one. People love to talk and when you talk to them, it will create a positive yet engaging picture. Moreover, it will give them a hint that only humans are using the profile and behind the scene, chunks will keep them engaged while they ask for more. In other words, Instagram Live is an amazing option to attract and retain customers and make them learn about your business. You can also an Engagement Rate Calculator on Instagram to know how well you’re performing. It will give you a better idea of if there’s something you need to change or improve. Make sure you use it.
Higher Visibility
Every business needs higher-visibility no matter how many millions of followers that they already have So, as a brand, you need to work on higher-visibility and it turns out, Instagram live can be pretty optimized to increase visibility through regular sessions. For instance, Buy Cheap Instagram followers can also enable the push notifications on the stories and the notifications will be on as well. So, whenever you go live, your followers will get a notification and they will be highly likely to join the live session. This is how you can catch the follower’s attention and increase visibility.
Authenticity
When you go live and show your face, your followers will see that there is no robot operating the page and there are real people behind the products that they use. Moreover, there will be conversations and you can talk better about your products. This will portray an image of being real with the customers and will portray you as an authentic brand. So, this is how live feature will be a better option to market your brand.
The Strategies To Adopt
There are multiple brands that understand the importance of using Instagram Live feature for their marketing but they have no clue about incorporating the live into their marketing strategy. We will help you add that to your marketing strategy. The tips are adaptable to almost all the businesses and we hope you get the productive results out of it as well. Have a look!
- Make sure the live feature aligns with your business image and tagline
- Make sure you have decided what to share with the live audience
- Set a goal for the outcome of live video and try to cover different types of goals, financial and non-financial
- If you are offering the products, you can hold a live session where there is a tutorial on how to choose the product
- If you have limited time for promoting a new product or service, you can promote it by going live
- You can hold a questions and answers session so that you can answer the customers’ queries through the comments and reply to them with an answer in live
It’s needless to say that higher engagement is essential for every brand and by going live, the engagement will be rocketed to the seventh sky.
Also read: New Instagram Features Makes Direct Messaging More Effective
