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As artificial intelligence (AI) continues to permeate digital experiences, product teams are increasingly turning to A/B testing to evaluate AI-driven features. Traditional metrics like click-through rates (CTR) and conversions have long been used to assess performance. However, when it comes to AI systems—especially those that generate content or make context-sensitive decisions—these measures often fall short. […]

In today’s digital-first economy, performance marketing metrics reign supreme — clicks, conversions, cost per acquisition (CPA), return on ad spend (ROAS). They’re real-time, tangible, and trackable, all of which make them deeply attractive to organizations focused on measurable ROI. But there lies the challenge: in a performance-obsessed organization, how do you measure the value of […]

In the evolving landscape of software and digital experiences, the concept of a copilot—a digital assistant that supports users in real time—has gained increasing traction. As artificial intelligence becomes more integrated into user interfaces, companies face a crucial design question: should copilots be inline, on-demand, or autonomous? This choice has profound implications for user experience […]

App security is serious business. But that doesn’t mean it has to be boring or complicated. In today’s fast-paced dev world, teams don’t have time for a 50-page security strategy. You need smart, actionable steps. Enter: modern threat modeling. What is Threat Modeling? Threat modeling is like asking, “How could someone break this?” before a […]

Design systems are the backbone of cohesive, scalable, and efficient user interface execution. As teams grow, products evolve, and requirements shift, design systems can become bloated, inconsistent, or outdated. This phenomenon, known as design system debt, poses significant challenges to both design and development teams, often impacting productivity, user experience, and code maintainability. Addressing design […]

Just launched a brand new WordPress website? Awesome! 🎉 Now the real fun begins—giving it a look you love and powers you need. WordPress themes and plugins are the secret ingredients. But with so many options, it can feel overwhelming. Don’t worry—we’re keeping it simple, fun, and straightforward! What Are Themes and Plugins? Let’s break […]

In the age of intelligent search, digital marketers, content strategists, and SEO professionals are grappling with the ever-evolving roles of Featured Snippets and the new paradigm of AI Overviews. As search engines become increasingly conversational and integrated with artificial intelligence, traditional methods of measuring search performance are no longer enough. To navigate this shift, organizations […]

Ever received a WebP image and thought, “Great… what do I do with this?” You’re not alone! Designers and product managers come across WebP more and more. It’s a smart, compressed image format made by Google. It keeps your images lightweight and your projects speedy. But not every app wants to play along. Luckily, there […]